Bernadette Smith Bernadette Smith

5 Things / lessons

Sometimes I feel like being a leader means I’m in a near-constant state of asking myself, “OK, so what can I learn from this?”

I often look at work (and sometimes life) as an experiment. I’ve been a business owner for over 17 years now and it’s impossible to get it right all the time. And it’s certainly impossible to be all things to all people. My work, whether it’s writing, or speaking, or building and leading a team, is constantly being evaluated, tweaked, and adjusted along the way. But one thing being a business owner has taught me is to focus on progress over perfection.

Sometimes I feel like being a leader means I’m in a near-constant state of asking myself, “OK, so what can I learn from this?


I often look at work (and sometimes life) as an experiment. I’ve been a business owner for over 17 years now and it’s impossible to get it right all the time. And it’s certainly impossible to be all things to all people. My work, whether it’s writing, or speaking, or building and leading a team, is constantly being evaluated, tweaked, and adjusted along the way. But one thing being a business owner has taught me is to focus on progress over perfection. 


Your work towards creating a more diverse, equitable, and inclusive organization is also an experiment. There is no one way to do this work. Mistakes will happen and you might even accidentally offend someone. It's unrealistic to expect otherwise. But self-reflection, tweaking, and adjusting are (or should be) part of the process. I often say in my talks, “what matters is how you recover.”


Will you stall out or keep moving forward? 

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Here are some good vibes I found this week:

Image by Chaos Soccer Gear

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Bernadette Smith Bernadette Smith

5 Things / taking responsibility

This week I learned that (in December) the Kansas City Star newspaper issued an editorial apologizing for decades of unfair and overlooked coverage of the Black community. Among other things, the paper failed to cover bombings of Black homes in the city and provided poor coverage of local legends Jackie Robinson and Charlie Parker.

The editorial reads
, in part: "through sins of both commission and omission — it disenfranchised, ignored and scorned generations of Black Kansas Citians. It reinforced Jim Crow laws and redlining. Decade after early decade it robbed an entire community of opportunity, dignity, justice and recognition."

This matters because racial justice includes taking ownership for past mistakes, even ones that are "not our fault." It also includes making commitments and righting wrongs, as the Star did, in part by hiring an editor to address race issues, and by covering stories of systemic racism, Black Lives Matter, and more. 


We can all take responsibility, as individuals, and as leaders or managers. It can start with a few simple words such as, "I'm sorry. You have every right to be upset."


Here are the good vibes I found this week: 

Finally, I hope you'll join Patti and I for our (free) January 19 fireside chat 5 DEI Predictions for 2021. 


Thanks for all you do to build a more inclusive world-

Image by: The Teacher and The Admin

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Bernadette Smith Bernadette Smith

5 Things / hire trans people

trans people.png


This week was a pretty great week for LGBTQ+ inclusion. First I learned that the Argentinian President signed a decree that creates a 1% job quota for transgender people, regardless of what gender marker is on their ID. This matters because transgender people often face high levels of employment discrimination and, as a result, are often underemployed.


Then I learned that high schools in England will now teach LGBTQ-inclusive sex ed classes. The new guidelines call for information on sexual orientation and gender identity to be integrated into the curriculum for all students.


This matters because critical health information will now be provided to reduce risk factors for LGBTQ+ youth. It will also reduce the stigma of being part of a marginalized group. This is a game changer.

Some other inspiring things I learned this week include:

  • Barilla Group closed the gender pay gap for their 8,400 global employees. This makes them one of the first FMCG (fast moving consumer goods) companies in the world to do so. This matters because right now women are paid $.81 for every dollar a man makes - and Black, indigenous women of color make even less. Closing the gap is the equitable thing to do.

  • This week the Academy Awards released new criteria for Best Picture, beginning in 2024.  Films must meet at least two of four benchmarks related to casting and hiring under-represented people in all aspects of the film's production. Only films which meet the criteria are eligible for Best Picture. This matters because increasing diversity doesn't happen by accident -- organizations must announce goals and develop systems of accountability.

  • There were a couple of major firsts announced this week: Jane Fraser was announced as the new CEO of Citigroup. She's the first female CEO of a major Wall Street bank. Also, Doris Burke made news this week when she was revealed to be the first woman to call play-by-play for the NBA conference finals and finals (on ESPN Radio). These stories matter because they provide possibility models for young people, and also, because it's about time. 

I choose the "better late than never" perspective on these pieces of news.  There's inspiration everywhere, and there are lots of hard working people like you, committed to changing systems and behaviors to be more inclusive. The world needs us. Keep it up.

Photo by Juanje Garrido/shutterstock

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Bernadette Smith Bernadette Smith

5 Things / work the polls

Tom Brenner / Reuters file

Tom Brenner / Reuters file


This week I learned that Old Navy will pay its employees a full day of pay to work the polls on Election Day

64% of Old Navy's 50,000 employees are 18-29, the age group least likely to vote...so perhaps they will this year.

This matters because there's a projected shortage of 250,000 U.S. poll workers this year, and Old Navy's commitment may be significant. I also appreciate Old Navy valuing its customer-facing team enough to give them this opportunity.


Here are some other things that inspired me this week:


These stories remind me that collectively, we can make real, systemic impact towards a world where everyone feels safe to walk with dignity. 

Photo by Tom Brenner/Reuters

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Bernadette Smith Bernadette Smith

5 Things / loot your own store

penzeys.jpeg


This week another Black man was shot by police, this time in Kenosha, Wisconsin, 50 miles from the headquarters of Penzey's Spices. CEO Bill Penzey has publicly supported Black Lives Matter and this week heard from a customer, "you would be singing a different tune if it was your store being looted [by the protestors]."


Bill Penzey responded, "Human life means everything; stuff, not so much." Then he announced plans to "loot" his own store in Kenosha.


Penzey's is giving that store's equivalent of spices and gift boxes to food pantries and organizations working on social justice. 


This matters because Bill Penzey walked the talk. He used his voice and influence to speak out against injustice. Pretty cool. An action a lot of us can learn from.

Here are some other things that inspired me this week:

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