5 Things / uplifted and empowered

I cannot confirm this, but it's very possible that Hallmark saw a spike in sales to its Mahogany Uplifted & Empowered collection this week. Mahogany is Hallmark's line of products to celebrate Black culture. With messages like "It's okay to say 'we are not ok'", Uplifted & Empowered is the line of cards created last year to authentically center racial empowerment. 


This matters for lots of reasons. First of all, the collection was developed by Black writers in conjunction with Hallmark's African-American Employee Resource Group. Informing product design is a great way to utilize and energize an ERG. Also, the messages are great! They're authentic and meaningful. And of course, this only expands Hallmark's market. 

There are lots of wins here, and Hallmark is proving to be a great example of a company being Inclusive 360.

Here are some other good vibes I found this week:

Images by: Hallmark Ideas


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5 Things / better together

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5 Things / leverage