Name
*
First Name
Last Name
Event name, date, and time of speech
What is your conference or event theme? What are the key messages, so that I can pick the right examples?
How many audience members do you anticipate? Approximate demographics?
On a range from technical/rational to leadership/feelings, where is the audience?
What is your #1 goal for my presentation?
Why do you think I am a good fit to speak to your audience?
What takes place immediately before and after my presentation?
Who are other speakers on the program (if any)?
Are there any panels or interviews that do not include a diverse range of participants?
What professional speakers have you used in the past?
Who are some of your favorite speakers?
What did you like/dislike about their performance? (list what you remember the most and if you’d like to delete or repeat for your audience)
Is there any lingo, buzzwords, etc, used by this group that would help me relate to and connect with them?
How much does the audience know about the topic?
Tell me about the sponsors. This talk may refer to Pixar, Delta Airlines, H&M, Disney, Salesforce, Mastercard, Target, and Dove/Unilever.
What are the most significant events that have occurred in your industry, organization, institution, and/or group this year?
Who are the clients of the audience? What are they called? Clients, customers, members, guests, patients, etc?
What might a day in the life of one of your employees be like at work? How is that role changing?
Who is the executive sponsor?
What do they want people to think/feel/do?
What are the subtle messages? What do you want me to say that the sponsors/leaders cannot?
What are sensitive issues that should be avoided?
What's happening internally at your org? What are the say and don’t says?
What are some of the trends you're seeing in your industry?
How will we know this has been successful?
What else would you like me to be involved with on this day, or the day before? Reception? Luncheon? Breakout? Etc.
Besides our ARC Method cheat sheet and resource page, do your teams have what they need to keep applying this material?
What is the name of the room where I'll speak?
What does the room look like? Is there a stage? What's seating like? Where will the screens be? Will it be more horizontal or vertical?
Who is the AV contact for your group and their cell and email?
What time is the AV check?
Should I bring books and/or do you allow book sales onsite?
Who is in charge of the logistics and their cell/phone number and email?
