MAKE THE CASE

Research and countless examples demonstrate that when organizations demonstrate inclusion and equality, everyone benefits.

A company that cultivates a culture of inclusion is innovative, a leader in the industry, a model of progressive policies, and ultimately more profitable.

Diversity is here.

Nearly 50% of Gen Z are BIPOC, over 20% of Gen Z are LGBTQ+, and about 15% of all Americans are neurodivergent. (Census, Pew Research, CDC)

Be a more attractive employer.

• 75% of Gen Z candidates said that a company’s commitment to diversity and inclusion is important when choosing an employer. (EY)

• 67% of job seekers consider workplace diversity an important factor when considering employers, and more than 50% of current employees want their workplace to do more to increase diversity. (Glassdoor)

• A strong sense of belonging among employees was also found to result in a 50% lower risk of turnover and a 56% increase in job performance. (Harvard Business Review)

Make better decisions.

In one study, all-male teams beat individuals nearly 60% of the time, gender-diverse teams outperformed 75% of the time, and teams that had diverse genders, geography, and age made better decisions than that lone individual 87% of the time. (Cloverpop)

Better understands the needs of your market.

Companies with diverse teams are 70% more likely to report the capture of a new market within the past year and almost 50% more likely to report market growth in the prior year. (Coqual)

Be more attractive to customers.

76% of Americans believe corporations should take the lead on social change, rather than waiting for government to impose change. (Edelman)

Reflect the nation’s point of view.

At least 75% of each race/ethnicity, a majority across political ideologies, and at least 74% across generations support businesses taking active steps to make sure companies reflect the diversity of the American population. (The Harris Poll)

$$$$$

Companies that exhibit gender and ethnic diversity are, respectively, 15% and 35% more likely to perform better than those that don’t. Companies leading in executive board diversity had returns that were 53% higher than others. (McKinsey)

Use data that shows direct impact to your business.

• Promotion and turnover rates by people from underrepresented groups

• Employee engagement survey qualitative and quantitative data

• “We increased our profit margin after using diverse suppliers…”

• ”Our ERGs helped us gain market share in….”

It’s the right thing to do.

• Black people were excluded from certain sections of cities until 1968.

• Until 2020, in 28 states, LGBTQ+ people could be legally fired from their job.

• LGBTQ+ people can still be denied housing or access to public accommodations in 28 states.

• Women on average earn $.82 on the dollar (Black women, $.62, Native American women $.57, Latina, $.54)

• Black men earn $.87 and Latinos earn $.91 on the dollar

• At the age of 37, women’s salaries drop to 67% of men’s (EqualPayToday.org)

• The average white household has about 7x more wealth than the average Black household.

• Only 1.6% of the Fortune 500 have a Black CEO.