Bernadette Smith Bernadette Smith

5 Things / lessons

Sometimes I feel like being a leader means I’m in a near-constant state of asking myself, “OK, so what can I learn from this?”

I often look at work (and sometimes life) as an experiment. I’ve been a business owner for over 17 years now and it’s impossible to get it right all the time. And it’s certainly impossible to be all things to all people. My work, whether it’s writing, or speaking, or building and leading a team, is constantly being evaluated, tweaked, and adjusted along the way. But one thing being a business owner has taught me is to focus on progress over perfection.

Sometimes I feel like being a leader means I’m in a near-constant state of asking myself, “OK, so what can I learn from this?


I often look at work (and sometimes life) as an experiment. I’ve been a business owner for over 17 years now and it’s impossible to get it right all the time. And it’s certainly impossible to be all things to all people. My work, whether it’s writing, or speaking, or building and leading a team, is constantly being evaluated, tweaked, and adjusted along the way. But one thing being a business owner has taught me is to focus on progress over perfection. 


Your work towards creating a more diverse, equitable, and inclusive organization is also an experiment. There is no one way to do this work. Mistakes will happen and you might even accidentally offend someone. It's unrealistic to expect otherwise. But self-reflection, tweaking, and adjusting are (or should be) part of the process. I often say in my talks, “what matters is how you recover.”


Will you stall out or keep moving forward? 

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Here are some good vibes I found this week:

Image by Chaos Soccer Gear

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Bernadette Smith Bernadette Smith

5 Things / if not now

This week was my first week giving an in-person keynote in 18 months and it felt amazing to be back on stage. My 10 year old son Patrick came to watch me speak for the first time. He put down his Nintendo Switch and gave me his full attention. He even handed me some post-it notes with thoughtful questions on them after I finished. It was a proud mom moment, and for him, a proud son moment, and definitely my favorite part of the week.

This week was my first week giving an in-person keynote in 18 months and it felt amazing to be back on stage. My 10 year old son Patrick came to watch me speak for the first time. He put down his Nintendo Switch and gave me his full attention. He even handed me some post-it notes with thoughtful questions on them after I finished. It was a proud mom moment, and for him, a proud son moment, and definitely my favorite part of the week.

I hope you found some joy this week as well.

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Earlier this week I learned that the most recent U.S. Census survey revealed a much more racially and ethnically diverse country. I found the following especially notable:

  • White people no longer make up the majority of the population among children 18 or younger. There is no majority by race in this age group, as the breakdown for each race totaled less than 50%.

  • Since 2010, the Asian American and Hispanic or Latinx population have grown the most for those ages 16 and younger. In general, Latinx or Hispanic and Asian American people grew by rates of 20% and 29%, respectively. Net immigration accounted for 74% of Asian American growth.

  • America’s multiracial status continued to grow, with the number of people identifying as belonging to “two or more races” more than tripling. Mixed-race individuals are approximately 10% of the U.S. population or 49.9 million people.


My hope is that this data is simply one more call to action for organizations to take diversity, equity, and inclusion more seriously, and in a holistic Inclusive 360 way. What do you think will happen if they don't? Diversity is already here, and it's time we take action about it.

Here are some good vibes I found this week:

Image by Naveen Kumar

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